William Hill asked us to create a campaign aimed at increasing recruitment for their online casino.

We achieved this by creating a fully personalised pack in which to distribute their CDs keeping the project cost effective by utilising digital print technology. We also used our extensive knowledge of overseas mailing to give them postage savings of over 26%.

As a result the client has shown a huge increase in online activity, which resulted in Gecko becoming involved with further campaigns and central fulfilment of online packs.